长三角一体化发展下皖北地区旅游资源的融媒传播和形象构建——以皇藏峪国家森林公园为例

Media Communication and Image Construction of Tourist Resources in Northern Anhui under the Integration of the Yangtze River Delta—A Case Study of Huangcangyu National Forest Park

摘要: 随着长三角一体化发展战略的深入推进，皖北地区旅游业迎来发展新机遇。本文以皇藏峪国家森林公园为例，探讨皖北地区在长三角一体化背景下的旅游资源整合策略、融媒体传播路径及区域旅游形象构建方法。通过分析皇藏峪的资源特色、传播现状及存在问题，提出以“文化 + 生态”为核心、以融媒体矩阵为载体的形象传播优化方案，旨在为皖北旅游高质量发展提供理论支持和实践参考。

Abstract: With the deepening of the Yangtze River Delta integration development strategy, the tourism industry in Northern Anhui is facing new opportunities for development. This paper takes Huangcangyu National Forest Park as an example to explore the strategies for integrating tourism resources, the paths of media communication, and the methods of regional tourism image construction in Northern Anhui under the background of the Yangtze River Delta integration. By analyzing the resource characteristics, current communication situation, and existing problems of Huangcangyu, this paper proposes an image communication optimization plan with “culture + ecology” as the core and the media matrix as the carrier, aiming to provide theoretical support and practical reference for the high-quality development of tourism in Northern Anhui.