双案例视角下提升社工留职意愿策略探究——以广州手拉手与普爱为例

Exploring Strategies to Enhance Social Workers’ Willingness to Stay on the Job from a Dual-Case Perspective—A Study of Guangzhou Hand in Hand and Pu’ai

摘要: 文章运用文献综述、案例分析与访谈法相结合的研究方法，深入地探究了影响社会工作者留职意愿的核心要素。以广州市普爱社会工作服务社的成功实践为参照，针对广州市手拉手社会工作服务中心提升社工留职意愿的需求，提出具有针对性的策略建议。经研究发现，普爱社工在品牌项目构建、专业研究支持、资源整合能力以及薪酬福利体系等方面表现卓越，而手拉手社工在上述关键领域存在明显短板，这直接导致其社工留职意愿相对较低。基于此，本文通过对比分析，从机构能力建设、职业发展支持、激励机制优化等维度出发，提出一系列具有实践价值的建议，旨在助力手拉手社会工作服务中心提升社工的留职意愿，进而推动机构整体发展水平的提升。

Abstract: This paper utilizes the research method combining literature review, case study and interview method to explore in depth the core elements affecting the willingness of social workers to stay in their jobs. Taking the successful practice of Guangzhou Pu’ai Social Work Service Society as a reference, it puts forward targeted strategic suggestions to meet the needs of Guangzhou Hand-in-Hand Social Work Service Center to improve the willingness of social workers to stay in their jobs. It is found that PUAI social workers have excellent performance in the areas of brand program construction, professional research support, resource integration ability, and salary and welfare system, while Hand-in-Hand Social Work Service Center has obvious shortcomings in the above key areas, which directly leads to the relatively low willingness of social workers to stay in their jobs. Based on this, this paper puts forward a series of practical suggestions through comparative analysis from the dimensions of institutional capacity building, career development support, and optimization of incentive mechanism, aiming to help Hand-in-Hand Social Work Service Center to improve the willingness of social workers to stay in their jobs, and then promote the overall development level of the organization.