基于语料库的主流外宣媒体中的中国建筑企业形象建构研究——以“中国建筑”为例

Research on the Image Construction of China State Construction Enterprises in Mainstream Foreign Propaganda Media Based on Corpus—Taking “China State Construction” as an Example

摘要: 本研究以三维话语模型为理论框架，采用语料库研究方法，从搭配词、高频词汇等角度，考察了外宣媒体报道话语中的中国建筑企业形象。研究表明，外宣媒体中的建筑企业具有主流权威、开拓进取、竭诚奉献等特点，且与行业现状、国家政策、企业文化等社会文化因素密不可分。

Abstract: This study adopts a three-dimensional discourse model as the theoretical framework and corpus research method to examine the image of China State Construction enterprises in the discourse of propaganda media reports from the perspectives of collocation words, high-frequency vocabulary, etc. Research has shown that construction companies in propaganda media have the characteristics of mainstream authority, pioneering spirit, and dedicated dedication, and are closely related to social and cultural factors such as industry status, national policies, and corporate culture.