日本动漫文化产业发展及全球传播

The Development of Japanese Animation Culture Industry and Its Global Communication

摘要: 日本动漫文化产业的发展形成是一个渐进过程，从日本动漫诞生到走向海外市场的过程中，动漫企业、日本高校、政府三者之间的合作逐渐深入。如今，动漫文化已成为日本的一张闪亮名片，每年都有数以百计的作品在全世界范围内播出。日本动漫产业在全球之所以能够长驱直入且充满竞争力，其中一个重要原因就是其自身对作品不断地进行创新。研究日本动漫产业的发展历程及其在全球的传播，能够使我们更好地了解其动漫产业的发展脉络与方向，为我国今后动漫产业的发展提供参考与借鉴。

Abstract: The development and formation of Japanese animation culture industry is a gradual process, from the birth of Japanese animation to the overseas market, the cooperation among animation enterprises, Japanese universities and the government has gradually deepened. Nowadays, animation culture has become a shining business card of Japan, with hundreds of works broadcast around the world every year. One of the important reasons why Japan’s animation industry can drive straight into the world and be full of competitiveness is that it constantly innovates its own works. The study of the development of Japanese animation industry can help us better understand the development context and direction of its animation industry, and provide reference for the future development of China’s animation industry.