电商直播中虚假食品广告的刑法规制难题及其破解

Difficulties and Solutions in Criminal Law Regulation of False Food Advertisements in E-Commerce Live Streaming

摘要: 随着电商经济的蓬勃发展，虚假食品广告问题日益突出，严重威胁消费者的权益和安全。刑法中的虚假广告罪难以实现打击与预防犯罪的现实要求，因此需要将犯罪构成要件进行细化与重塑，并提出完善刑法规制的多维度方案以实现刑法目标。如明确虚假食品广告的认定标准；构建多元主体责任体系，厘清平台、主播、商家各方责任；对现行构成要件标准进行增删调整，增设结果加重犯及使用惩罚性赔偿制度等。同时全社会应当形成合力，建立跨部门协作机制、完善配套制度，以期破解电商直播中虚假食品广告的刑法规制难题。本文旨在构建一个更加完善、有效的刑法规制体系，以应对电商直播中虚假食品广告带来的挑战，保护消费者权益，维护市场秩序，促进电商经济的健康发展。

Abstract: With the booming development of e-commerce economy, the problem of false food advertising is becoming increasingly prominent, seriously threatening the rights and safety of consumers. The crime of false advertising in criminal law is difficult to meet the practical requirements of cracking down on and preventing crimes. Therefore, it is necessary to refine and reshape the constituent elements of the crime, and propose multidimensional solutions to improve criminal law regulation to achieve the goals of criminal law. Clarify the criteria for identifying false food advertisements; Build a diversified subject responsibility system, clarify the responsibilities of platforms, broadcasters, and merchants; Add, delete, and adjust the current criteria for constitutive elements, including the addition of aggravated offenses and the use of punitive damages system. At the same time, the whole society should form a joint force, establish cross departmental cooperation mechanisms, and improve supporting systems, in order to solve the problem of criminal law regulation of false food advertising in e-commerce live streaming. This article aims to establish a more comprehensive and effective criminal law regulatory system to address the challenges posed by false food advertisements in e-commerce live streaming, protect consumer rights, maintain market order, and promote the healthy development of the e-commerce economy.