大学生农产品电子商务创业发展实践路径探索

Exploration of the Practical Path for College Students to Develop Agricultural Products E-Commerce Entrepreneurship

摘要: 借助数字化、“互联网+”等先进的技术与理念，探索大学生农业创业的实践路径，可以拓展大学生创新创业的空间，也为乡村振兴发展提供了强大动力。大学生农产品电子商务创业是一个充满挑战与机遇的领域，随着互联网的普及和农村电商的快速发展，大学生在这一领域创业具有广阔的前景。近年来，农产品电商已经成为推动农业转型升级，促进农产品增收的重要力量，其中，大学生这一群体也发挥了至关重要的作用。在此背景之下，农产品电商迎来了前所未有的发展机遇。本文探究了新时代条件之下大学生电商创业的时代机遇、大学生电商创业的意义价值，也借鉴了多方面的电商创业的案例，结合其中存在的问题，为大学生农产品电子商务创业探索了切实可行的路径，旨在鼓励大学生开启电商创业之路，进而推动农村经济的发展。

Abstract: With the help of digital, “internet plus” and other advanced technologies and concepts, exploring the practical path of college students’ agricultural entrepreneurship can expand the space for college students’ innovation and entrepreneurship, and also provide a strong impetus for rural revitalization and development. College students’ agricultural products e-commerce entrepreneurship is a field full of challenges and opportunities. With the popularity of the Internet and the rapid development of rural e-commerce, college students’ entrepreneurship in this field has broad prospects. In recent years, e-commerce of agricultural products has become an important force to promote the transformation and upgrading of agriculture and increase the income of agricultural products, among which college students have also played a vital role. In this context, e-commerce of agricultural products has ushered in unprecedented development opportunities. This paper explores the opportunity and significance of college students’ e-commerce entrepreneurship in the new era, and also draws lessons from various cases of e-commerce entrepreneurship, combining with the existing problems, explores practical paths for college students’ e-commerce entrepreneurship of agricultural products, aiming at encouraging college students to open the road of e-commerce entrepreneurship, and then promoting the development of rural economy.