企业数字化转型对绿色创新的影响研究

Study on the Impact of Enterprise Digital Transformation on Green Innovation

摘要: 为满足企业高质量发展的需求，企业转型升级和持续增长的关键方向是数字化转型的变革和绿色创新。文章选取了2013年至2023年时间段内的中国A股上市公司为分析样本，探讨了数字化转型如何影响企业的绿色创新行为，结果显示出两者之间的密切关联：数字化转型与企业绿色创新之间存在显著的正相关关系，并且在不同地区表现出的影响程度有所区别，其中西部地区效应最为明显，东部次之，中部则不显著；数字化转型对不同专利类别的影响差异也存在差异，对绿色发明专利的促进作用更加突出，这意味着企业更注重提升创新质量而不是数量，然而对绿色实用新型专利的作用相对较弱。研究结论进一步证实了数字化转型有助于推动企业的绿色创新活动，从而支持企业可持续发展。此外，文章为数字化转型和绿色创新的研究进行了相关文献的丰富，给在数字化转型过程中的企业更好地推动绿色创新提供参考和建议。

Abstract: In order to meet the needs of enterprises’ high-quality development, the key directions of enterprises’ transformation, upgrading, and continuous growth are the change and green innovation of digital transformation. The article selected Chinese A-share listed companies from 2013 to 2023 to analyze samples and discussed how digital transformation affects the green innovation behavior of the company. There is a significant positive correlation between, and the degree of impact shown in different regions is different. Among them, the effect of the western region is the most obvious, followed by the eastern region, and not significant in the central region. There are also differences in different patent categories, and the promotion of the green invention patent is more prominent, which means that companies pay more attention to improving the quality of innovation rather than quantity, but the role of green and practical patents is relatively weak. The research conclusion further confirms that digital transformation helps promote enterprises’ green innovation activities, thereby supporting the sustainable development of the enterprise. In addition, this article has enriched the relevant literature for digital transformation and green innovation research and provides references and suggestions for companies in the process of digital transformation to better promote green innovation.