银发经济背景下社交电商适老化服务优化策略研究

Research on Optimization Strategies for Age-Friendly Services in Social Commerce under the Silver Economy Context

摘要: 在人口老龄化与数字技术深度融合的背景下，银发经济成为推动经济增长的新引擎，而社交电商作为新兴消费模式，为老年人提供了便捷化、社交化的服务场景。优化社交电商老龄化服务不仅可以强化老龄化治理技术支撑，激活消费潜能，还可推动代际公平与产业协同。然而，针对适老化的社交电商服务优化在企业、政府与群体三大方面面临诸多困境，这些都制约着社交电商适老化发展。针对所面临的问题，平台应当推动技术适配与服务升级，政府应促进制度创新与体系优化，基层社区应当完善协同机制与情感链接，三方相互协作，以推动社交电商适老化服务高质量发展。

Abstract: Under the dual context of population aging and deep integration with digital technologies, the silver economy has emerged as a new engine driving economic growth. As an innovative consumption model, social commerce provides elderly populations with convenient and socially engaging service scenarios. Optimizing age-adaptive services in social commerce not only strengthens technological support for aging governance and activates consumption potential, but also promotes intergenerational equity and industrial synergy. However, the service optimization of age-friendly social commerce faces multifaceted challenges in enterprises, governments and groups, which collectively impede the development of elderly-oriented digital commerce. To address these challenges, platforms should advance technical adaptation and service enhancement, governments must facilitate institutional innovation and systemic optimization, while grassroots communities ought to refine collaborative mechanisms and emotional connections. Through tripartite coordination, this collaborative framework will ultimately drive the high-quality development of age-friendly services in social commerce.