智能媒介赋能天府文化传承与创新实证研究

An Empirical Study on the Inheritance and Innovation of Tianfu Culture Empowered by Intelligent Media

摘要: 在数字化浪潮中，智能媒介蓬勃发展，为文化传承与创新带来新契机，天府文化的传承与创新也受其深刻影响。本文旨在探讨媒体融合对天府文化家庭传承与发展的影响，以及天府文化传播的潜力和发展方向。通过智能媒体技术在天府文化传播进程中的状况和实际效果，向对天府文化(以川剧、火锅和蜀绣为例)有兴趣，有一定的经济基础且主要居住在西南地区的群体发放调查问卷，收集、整理问卷数据，分析问卷的可行性、信度和效度等测量学特性进行评价，阐释了媒体融合在推动天府文化创新、传承与传播过程中的作用原理。研究结果表明，智能媒介不仅显著增强了天府文化的传播效果，还在家庭环境中促进了文化价值的认同和传承。这些发现强调了智能媒介在提升文化传播效率和效果方面的重要作用，并为天府文化的未来发展指明了方向。

Abstract: In the digital wave, intelligent media is booming, bringing new opportunities for cultural inheritance and innovation. The inheritance and innovation of Tianfu culture are also profoundly influenced by it. This article aims to explore the impact of media convergence on the family inheritance and development of Tianfu culture, as well as the potential and development direction of Tianfu culture dissemination. Through the status and actual effects of intelligent media technology in the dissemination process of Tianfu culture, questionnaires were distributed to groups who are interested in Tianfu culture (taking Sichuan Opera, hot pot and Shu embroidery as examples), have a certain economic basis and mainly reside in the southwest region. The questionnaire data were collected and sorted out, and the measurement characteristics such as the feasibility, reliability and validity of the questionnaire were analyzed and evaluated. The functional principle of media convergence in promoting the innovation, inheritance and dissemination of Tianfu culture was explained. The research results show that intelligent media not only significantly enhance the dissemination effect of Tianfu culture, but also promote the identification and inheritance of cultural values in the family environment. These findings emphasize the important role of intelligent media in improving the efficiency and effect of cultural dissemination and point out the direction for the future development of Tianfu culture.