格式塔心理学视角下便民服务类APP界面设计研究——以中国电信APP为例

Research on the Interface Design of Convenient Service APP from the Perspective of Gestalt Psychology—Taking China Telecom APP as an Example

摘要: 为研究格式塔心理学视角下便民服务类APP的界面设计，以中国电信APP首页为例，针对其界面设计中对格式塔心理学的应用进行分析。运用格式塔心理学，分析APP首页界面设计中存在的设计问题，并制定优化设计方案，最后使用眼动仪进行实验验证设计效果。研究结果表明，原APP界面多次应用格式塔心理学，优化后的界面设计起到了引导和突出视线焦点的作用，进一步提升用户体验。

Abstract: In order to study the interface design of convenient service APPs from the perspective of Gestalt psychology, this paper takes the homepage of China Telecom APP as an example to analyze the application of Gestalt psychology in its interface design. Using Gestalt psychology, the design problems existing in the interface design of the APP homepage were analyzed, the optimal design scheme was formulated, and finally, the eye tracker was used to verify the design effect. The results show that Gestalt psychology has been applied to the original APP interface many times, and the optimized interface design has played a role in guiding and highlighting the focus of attention and further improving the user experience.