数智化技术融入新型课堂对跨境电商跨文化交际能力提升的有效性探究

Study on the Effectiveness of Integrating Digital Intelligence Technology into New Class to Improve the Cross-Cultural Communication Ability of Cross-Border E-Commerce

摘要: 随着全球化的深入发展，跨境电商成为国际贸易的重要形式之一。然而，跨境电商不仅涉及商业交易，还涉及不同文化之间的交流与沟通。因此，培养具备跨文化交际能力的人才显得尤为重要。鉴于此，着力培养具备出色跨文化交际能力的专业人才显得格外重要。研究聚焦于数智化技术与新型课堂深度融合所构建的教学模式，深入探究其在助力学生提升跨境电商跨文化交际能力方面究竟有着怎样的有效性。

Abstract: With the in-depth development of globalization, cross-border e-commerce has become one of the important forms of international trade. However, cross-border e-commerce not only involves business transactions, but also exchanges and communication between different cultures. Therefore, it is particularly important to cultivate talents with cross-cultural communication ability. In view of this, it is particularly important to focus on cultivating professionals with excellent intercultural communication skills. This study focuses on the teaching model built by the deep integration of digital intelligence technology and new classroom, and explores how effective it is in helping students improve the cross-cultural communication ability of cross-border e-commerce.