数字经济赋能农村电商助力乡村振兴路径研究

Research on Pathways of Digital Economy Empowering Rural E-Commerce to Facilitate Rural Revitalization

摘要: 数字经济时代来临，数智技术成为农村电商发展新动能，为助力乡村振兴提供重要引擎。本文研究分析了农村电商面临的现状困境，探讨数字经济赋能农村电商的路径与机制。通过加强基础设施建设、完善平台功能、拓展应用场景、强化机制保障等路径，多项并举提质增效，突破发展瓶颈，促进数字经济与农村电商深度融合，为乡村振兴注入强劲动力。

Abstract: With the advent of the digital economy era, intelligent technologies have become a new driving force for the development of rural e-commerce, providing a crucial engine for rural revitalization. This paper analyzes the current challenges faced by rural e-commerce and explores the paths and mechanisms through which the digital economy can empower rural e-commerce. By strengthening infrastructure construction, improving platform functions, expanding application scenarios, and enhancing institutional guarantees, a multi-pronged approach is employed to improve quality and efficiency, break development bottlenecks, and promote the deep integration of the digital economy and rural e-commerce, injecting strong momentum into rural revitalization.