数字化新质生产力赋能农村直播电商的路径研究
Research on Pathways of Digital New Quality Productive Forces Empowering Rural Live-Streaming E-Commerce
摘要: 在数字技术革新与乡村全面振兴战略系统性耦合纵深推进的新发展阶段中，农村直播电商作为数字化新质生产力与传统农业经济结合的典型模式，正推动着生产方式、流通体系和社会关系的系统性变革。本研究针对技术驱动背景下乡村电商直播领域存在的深层次矛盾，基于“技术–组织–市场”协同作用分析框架，系统解析数字新质生产力对农村直播电商赋能的内在机理及其面临的现实困境，进而提出优化路径，旨在为该领域的可持续发展提供理论依据与策略参考。
Abstract: In the new development stage where digital technological innovation and the comprehensive rural revitalization strategy are systematically integrated and further advanced, rural live-streaming e-commerce, as an exemplary model integrating digital new quality productive forces with traditional agricultural economies, is driving systematic transformations in production methods, distribution systems, and social relations. This study addresses the deep-seated contradictions within rural live-streaming e-commerce under technology-driven contexts. Based on a synergistic analytical framework of “technology-organization-market,” it systematically deciphers the intrinsic mechanisms through which digital new productive forces empower industries and identifies practical challenges. Furthermore, optimization pathways are proposed to provide theoretical foundations and strategic insights for sustainable development in this field.
文章引用：张丽群. 数字化新质生产力赋能农村直播电商的路径研究[J]. 电子商务评论, 2025, 14(4): 2957-2964. https://doi.org/10.12677/ecl.2025.1441212

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