数字化技术创新赋能弹性供应链建设——结合SHEIN案例的分析
Digital Technology Innovation Empowers the Construction of Resilient Supply Chains —An Analysis Based on the Case of SHEIN
摘要: 在全球化与信息化快速发展的背景下，供应链面临诸多挑战，数字化技术对提升供应链弹性意义重大。本文回顾了供应链数字化、供应链弹性及二者关系的相关文献，指出当前研究的不足。通过对SHEIN的案例分析，探讨其数字化供应链策略对提升弹性的作用机制，包括增强吸收能力、响应能力等。研究表明，数字化技术可提升供应链可视性、优化资源配置等，助力企业应对风险。最后建议企业加大数字化技术投入，加强上下游协同，利用数据分析优化决策，以增强供应链弹性，适应市场变化。
Abstract: In the context of the rapid development of globalization and informatization, supply chains face numerous challenges, and digital technologies play a crucial role in enhancing supply chain resilience. This paper reviews the relevant literature on supply chain digitalization, supply chain resilience, and the relationship between the two, pointing out the shortcomings of current research. Through a case study of SHEIN, it explores the mechanism of its digital supply chain strategy in enhancing resilience, including strengthening absorption capacity and response capacity. The research shows that digital technologies can improve supply chain visibility, optimize resource allocation, etc., helping enterprises cope with risks. Finally, it is recommended that enterprises increase investment in digital technologies, strengthen upstream and downstream collaboration, and use data analysis to optimize decision-making, so as to enhance supply chain resilience and adapt to market changes.
文章引用：余秋实. 数字化技术创新赋能弹性供应链建设——结合SHEIN案例的分析[J]. 电子商务评论, 2025, 14(5): 628-636. https://doi.org/10.12677/ecl.2025.1451321

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