电子商务对居民消费行为的影响研究

Research on the Impact of E-Commerce on Residents’ Consumption Behavior

摘要: 作为数字经济时代的重要引擎，电子商务对居民的消费行为产生了诸多重要影响，刺激了居民消费欲望，提高了居民消费期待，对促进国民经济高速增长、提高人民生活水平起着重要促进作用。基于此，本文就电商模式对居民消费行为的影响进行了研究。全文共分为三个部分：第一部分对电商模式下消费者的类型进行了划分；第二部分对电商环境中影响居民消费行为的因素进行了归类，对电商模式下居民消费行为的变化进行了总结；第三部分立足于当前居民消费行为的变化，提出了相关的意见与建议。

Abstract: As an important engine in the digital economy era, e-commerce has exerted numerous significant influences on residents’ consumption behavior, stimulating their consumption desires and raising their consumption expectations. It plays a crucial role in promoting the rapid growth of the national economy and enhancing people’s living standards. Based on this, this paper conducts a study on the impact of e-commerce models on residents’ consumption behavior. The full text is divided into three parts: The first part classifies the types of consumers under the e-commerce model; the second part attributes the factors influencing residents’ consumption behavior in the e-commerce environment and summarizes the changes in residents’ consumption behavior under the e-commerce model; the third part, based on the current changes in residents’ consumption behavior, proposes a series of suggestions and countermeasures to promote the development of e-commerce.