国家补贴政策背景下电商平台监管责任的研究

Research on the Regulatory Responsibility of E-Commerce Platform under the Background of National Subsidy Policy

摘要: 国家补贴政策首次将补贴范围扩大至电子产品领域，推广开展补贴政策不仅能刺激消费水平增长，还能“搭上”电商平台的“便车”，凭借电商平台自身大体量的优势广泛宣传各地补贴政策活动，吸引更多的消费者和商家参与进来，推动企业行业产品创新升级，促进经济发展。在此背景下，电商平台则有责任对补贴政策全过程负有相应的监管责任，前期有必要对参与的消费者和商家进行必要的审核与监管，同时后期对补贴商品售后维修的第三方负有约束监管责任，也应当建立并完善相应旧物回收机制，履行企业的社会绿色责任。电商平台在推广国家补贴政策时应当注重对消费者合法权益的保障，营造良好公平的交易市场。

Abstract: For the first time, the national subsidy policy has been extended to the field of electronic products. The promotion of subsidy policies can not only stimulate the growth of consumption levels, but also “catch a free ride” of the e-commerce platform. Relying on the advantages of the e-commerce platform itself, the subsidy policy activities around the country are widely publicized, attracting more consumers and merchants to participate, promoting the upgrading of innovative products in the enterprise industry, and promoting economic development. In this context, the e-commerce platform has the responsibility to supervise the whole process of the subsidy policy. In the early stage, it is necessary to carry out the necessary audit and supervision on the participating consumers and merchants, and in the later stage, it has the responsibility to restrain and supervise the third party for the after-sales maintenance of subsidized goods, and it should also establish and improve the corresponding recycling mechanism to fulfill the social green responsibility of enterprises. E-commerce platforms should pay attention to the protection of the legitimate rights and interests of consumers when promoting national subsidy policies, and create a good and fair trading market.