大凉山彝绣产业传承路径探析

Research on the Development of the Yi Embroidery Industry in Liangshan

摘要: 在经济全球化的背景下，非遗文化的保护和传承面临着许多困难和挑战。当前大凉山彝绣产业虽在政策支持下有所发展，市场规模扩大且走向国际，但仍面临生产规模小、产业化程度低、文化传承后继乏人、成本价格高以及缺乏品牌化打造等困境。本文通过分析现状与问题，提出建立传承体系，从学校教育融入、企业合作培训及加强交流学习等方面培养人才；坚持创新发展，在技艺、产品、品牌和产业数字化转型上发力；利用新型传播平台扩大知名度；加强与旅游、文化创意产业跨界合作，促进多产业融合发展。

Abstract: Under the backdrop of economic globalization, the protection and inheritance of intangible cultural heritage face significant challenges. Although the Liangshan Yi embroidery industry has developed with policy support, expanded its market scale, and gained international recognition, it still encounters multiple dilemmas, including small-scale production, low industrialization, a shortage of cultural inheritors, high costs, and insufficient brand development. By analyzing the current status and challenges, this study proposes strategies to establish an inheritance system: cultivating talents through integrating Yi embroidery into school curricula, fostering corporate-academia training partnerships, and strengthening exchange programs; promoting innovation in craftsmanship, product design, brand building, and digital industrial transformation; enhancing visibility via modern communication platforms; and facilitating cross-sector collaboration with tourism and cultural creative industries for integrated development.