现代营销模式下的4S店建筑空间形态研究

Research on the Architectural Space Form of 4S Store under the Modern Marketing Mode

摘要: 随着我国社会经济的不断发展与进步，人们的生活水平有了显著的提升，日常出行需求变得更加多样化，车辆购买的数量也在持续增加。4S在这一时代背景下获得了新的发展机遇与挑战，可以通过优化自身的营销策略提高核心竞争力，在激烈的汽车市场竞争中占据优势。4S店建筑空间形态的设计也因此变得更加重要，会对人们的消费体验产生决定性的影响。本文先阐述了现代营销模式和4S店建筑空间形态的重要性，并从多方面概括了现代营销模式下的4S店建筑空间形态设计策略，希望能够具有一定的参考价值。

Abstract: With the continuous development and progress of China’s social economy, people’s living standards have been significantly improved, daily travel needs have become more diversified, and the number of vehicles purchased has also continued to increase. Under the background of this era, 4S has obtained new development opportunities and challenges. It can improve its core competitiveness by optimizing its own marketing strategy and occupy an advantage in the fierce competition in the automotive market. Therefore, the design of the architectural space form of the 4S store has become more important, which will have a decisive impact on people’s consumption experience. This paper first expounds the importance of the modern marketing mode and the architectural space form of the 4S store, and summarizes the design strategy of the architectural space form of the 4S store under the modern marketing mode from many aspects, hoping to have a certain reference value.