数字经济视域下跨境电商的发展路径探析

Analysis on the Development Path of Cross-Border E-Commerce from the Perspective of Digital Economy

摘要: 加强数字经济和实体经济的深度融合是当下经济发展的新趋势，在这一视域下，中国跨境电商也迎来了新一轮的发展机遇，同时也面临着一系列挑战。基于我国对外贸易始终秉持着和平合作、开放包容的精神，与其他各国在友好交往中，加大与其的互联互通，推动共同繁荣，在追求自身发展的同时，致力于让世界共享这一发展成果。本文围绕数字经济视域下跨境电商的政策扶持、市场开拓、基础设施完善这三个发展机遇，展开论述当下跨境电商在这一背景下，所面临的发展困境和发展路径，以促进当前中国跨境电商贸易的繁荣发展。

Abstract: Strengthening the deep integration of the digital economy and the real economy is a new trend of current economic development, and in this perspective, China’s cross-border e-commerce has also ushered in a new round of development opportunities, but also faced a series of challenges. Based on the spirit of peace, cooperation, openness and inclusiveness in China’s foreign trade, China has increased connectivity with other countries in friendly exchanges to promote common prosperity, and is committed to sharing the fruits of development with the world while pursuing its own development. This paper focuses on the three development opportunities of cross-border e-commerce from the perspective of digital economy: policy support, market development and infrastructure improvement, and discusses the development difficulties and development paths faced by cross-border e-commerce in this context, so as to promote the prosperity and development of China’s cross-border e-commerce trade.