基于马克思社会公平理论的电商平台规则优化研究

Research on the Optimization of E-Commerce Platform Rules Based on Marx’s Theory of Social Equity

摘要: 随着电商市场竞争加剧，电商平台规则不断更新，平台规则逐渐向精细化和差异化方向发展，同时面临公平性挑战。本文立足于马克思社会公平理论，对电商平台规则发展现状进行公平性审视，并提出优化路径。通过价值分配重构、建立机会平权机制和过程共治体系，电商平台规则能够实现平台经济的公平分配，平衡电商平台多方主体的关系。本文旨在为电商平台规则公平化提供理论支撑，在满足消费者需求、保护商家权益和遵守法律法规之间找到平衡点，以促进平台经济的健康发展。

Abstract: With the intensification of competition in the e-commerce market, the rules of e-commerce platforms are constantly updated. These rules are gradually evolving towards greater refinement and differentiation, while also facing challenges of fairness. This article, based on Marx’s theory of social equity, conducts a fairness review of the current development status of e-commerce platform rules and proposes optimization paths. Through the reconstruction of value distribution, the establishment of an equal opportunity mechanism, and the implementation of a co-governance system in the process, the rules of e-commerce platforms can achieve fair distribution in the platform economy and balance the relationships among multiple stakeholders on the platform. This article aims to provide theoretical support for the fairness of e-commerce platform rules, finding a balance point between meeting consumer demands, protecting the rights and interests of merchants, and complying with laws and regulations, in order to promote the healthy development of the platform economy.