元宇宙背景下社交电商平台适老化建设研究

Research on the Aging Construction of Social E-Commerce Platform under the Background of Meta-Universe

摘要: 在我国人口老龄化程度持续加深与数字经济快速发展的双重背景下，推动全社会的适老化改造，已成为提升老年人生活质量、构建包容性数字社会的关键议题。本研究基于适老化设计原则与元宇宙技术特征的融合，系统分析了当前社交电商平台存在的适老化问题，重点探讨了元宇宙赋能智慧养老电商的作用机制，并从界面设计和功能设置两个维度提出了具体的适老化实施方案。最终，研究提出了具有可操作性的对策建议，期望通过探索元宇宙赋能的智慧养老电商平台建设，为缩小数字鸿沟、推动社交电商平台适老化建设提供理论支撑和实践指导。

Abstract: Under the dual background of the continuous deepening of China’s population aging and the rapid development of the digital economy, promoting the aging transformation of the whole society has become a key issue to improve the quality of life of the elderly and build an inclusive digital society. This study systematically examines existing aging-adaptation deficiencies in e-commerce platforms through the integrative lens of gerontechnological design principles and metaverse technological characteristics. Focusing on the enabling mechanisms of metaverse-empowered smart elderly care e-commerce, the research proposes concrete implementation protocols across interface design and functional configuration dimensions. The study culminates in actionable policy recommendations, aiming to provide theoretical underpinnings and practical guidance for bridging the digital divide and advancing aging-adapted development in social e-commerce platforms through metaverse-enabled smart elderly care ecosystems.