中国跨境电商发展的困境及其对策研究

Research on the Dilemma of China’s Cross-Border E-Commerce Development and Its Countermeasures

摘要: 近年来，数字经济的蓬勃发展为跨境电子商务带来了巨大的机遇。凭借丰富的商品资源、超大规模的市场和政策支持等优势，跨境电商已成为推动中国对外贸易发展的新生力量，有力地促进了传统外贸的转型升级。本文通过对中国跨境电商的发展历程、主要特点进行分析，针对存在的问题展开讨论，为中国跨境电商的未来发展提出对策建议。

Abstract: In recent years, the booming development of digital economy has brought great opportunities for cross-border e-commerce. With the advantages of rich commodity resources, super-sized market and policy support, cross-border e-commerce has become a new force to promote the development of China’s foreign trade, and has strongly promoted the transformation and upgrading of traditional foreign trade. This paper analyzes the development history and main features of China’s cross-border e-commerce, discusses the existing issues, and puts forward suggestions for the future development of China’s cross-border e-commerce.