数字经济背景下农产品经营的研究——以徐州市为例

Research on the Management of Agricultural Products in the Context of the Digital Economy—Taking Xuzhou City as an Example

摘要: 伴随数字经济的快速发展，农业领域正经历深刻的数字化转型。徐州市作为江苏省的农业大市，具有丰富的农业资源和产业基础，数字化农业正为其农产品经营带来新的发展机遇。本论文探讨了数字化背景下徐州市农产品经营的现状、优势和问题，并提出了改进建议。徐州市积极响应国家政策，推动农产品电商发展，通过数字化平台提升产品的市场竞争力和品牌效应。尽管取得了一定的成效，但仍面临基础设施建设不足、人才短缺和电商覆盖率低等问题。应加强数字基础设施建设、提升农民的数字技能，并推动农产品线上销售规范化，以促进徐州市的农业现代化发展和农村经济的高质量增长。

Abstract: Accompanied by the rapid development of the digital economy, the agricultural field is experiencing profound digital transformation. As an agricultural city in Jiangsu, Xuzhou has rich agricultural resources and industrial foundation, and digital agriculture is bringing new development opportunities for its agricultural product management. This paper explores the current situation, advantages, problems of agricultural product management in Xuzhou City under the digital background, and proposes improvement suggestions. Xuzhou City has actively responded to national policies, promoted the development of agricultural e-commerce, and enhanced the market competitiveness and brand effect of products through digital platforms. Although certain effects have been achieved, it still faces problems such as insufficient infrastructure construction, talent, and low e-commerce coverage. It is necessary to strengthen the construction of digital infrastructure, improve the digital skills of farmers, and promote the standardization of online sales of products to promote the modernization of agriculture in Xuzhou City and the high-quality growth of the rural economy.