电子商务赋能乡村文旅产业融合发展的对策研究

Research on Countermeasures for E-Commerce Empowering the Integrated Development of Rural Cultural and Tourism Industries

摘要: 在科技飞速发展的时代背景下，乡村文旅迎来了提质升级、实现高质量发展的宝贵机遇。电子商务作为推动乡村全面振兴的核心动力，是构建数字乡村不可或缺的重要手段和技术支撑，也是促进乡村文旅产业高质量发展的题中之义。因此，本文以文旅产业资源为依托、电商赋能为核心、乡村振兴为主题，对乡村文旅产业与电子商务的融合发展过程中存在的问题、发展创新的意义展开具体分析，最后就此问题提出了加强数字技术基础设施建设、创建乡村文旅品牌特色、吸纳数字化复合型人才等发展对策，以期为乡村文旅产业的可持续发展提供参考和借鉴。

Abstract: In the context of rapid technological development, rural cultural tourism has ushered in valuable opportunities for improving quality and upgrading and achieving high-quality development. E-commerce, as the core driving force for promoting the comprehensive revitalization of rural areas, is an indispensable means and technological support for building digital villages, and is also essential for promoting the high-quality development of rural cultural and tourism industries. Therefore, this paper takes the cultural and tourism industry resources as the basis, e-commerce empowerment as the core, and rural revitalization as the theme. It conducts a specific analysis of the problems and significance of development innovation in the integrated development process of rural cultural and tourism industry and e-commerce. Finally, it proposes development strategies such as strengthening digital technology infrastructure construction, creating rural cultural and tourism brand characteristics, and absorbing digital composite talents to provide reference and inspiration for the sustainable development of rural cultural and tourism industry.