非遗传承与电商融合发展的SWOT分析及发展路径——以贵州布依族土布为例

SWOT Analysis and Development Path for the Integration of Intangible Cultural Heritage (ICH) Inheritance with E-Commerce—Taking the Traditional Handwoven Cloth of the Bouyei Ethnic Group in Guizhou as an Example

摘要: 生产性保护是非物质文化遗产保护的重要方式。布依族土布制作技艺是布依族重要的文化，也是贵州省非物质文化遗产，但土布市场本身具有的客户局限性等问题，生产性保护未得到充分的发挥。基于SWOT分析法，分析土布与电商融合的可能性，以期为建立“土布 + 电商”融合的生产性保护提供依据和参考，更好的保护和传承布依族土布非遗。

Abstract: Productive protection serves as a crucial approach for safeguarding intangible cultural heritage. The craftsmanship of Bouyei traditional handwoven cloth, a significant cultural symbol of the Bouyei ethnic group and a recognized intangible cultural heritage of Guizhou Province, faces challenges in realizing its full productive protection potential due to market limitations, such as a constrained customer base. By employing SWOT analysis, this study examines the feasibility of integrating handwoven cloth production with e-commerce platforms. The findings aim to establish a theoretical foundation and practical references for developing a “handwoven cloth + e-commerce” integrated protection model, thereby enhancing the preservation and transmission of this Bouyei intangible heritage.