高校图书馆沉浸式阅读推广赋能美育实践与思考

Immersive Reading Promotion in University Libraries Empowering Art Education Practice and Reflection

摘要: 在当前教育背景下，图书馆作为知识与文化的传播中心，承担着促进学生全面发展的重要职责。本文旨在探讨如何通过沉浸式阅读推广活动，有效提升高校图书馆在美育领域的功能与影响力。基于4I营销理论、5感理论、全息阅读理论、结合接受美学及美育相关理论，分析现有美育推广模式的成效与不足。提出将进阶式沉浸式阅读推广模式引入美育活动中，结合趣味性策略、利益策略、互动策略和个性化策略提升美育活动成果，以期为高校图书馆深化人文教育与美育融合提供实践指导。

Abstract: Under the current background of education, the library, as the dissemination center of knowledge and culture, undertakes the important responsibility of promoting the all-round development of students. This paper aims to explore how to effectively improve the function and influence of University Library in the field of aesthetic education through immersion reading promotion activities. Based on 4I marketing theory, 5 sense theory, holographic reading theory, combined with acceptance aesthetics and aesthetic education related theories, the effectiveness and shortcomings of the existing aesthetic education promotion model are analyzed. It is proposed to introduce the advanced immersion reading promotion mode into the aesthetic education activities, and combine the interest strategy, interest strategy, interaction strategy and personalized strategy to enhance the results of aesthetic education activities, so as to provide practical guidance and theoretical support for the university library to deepen the integration of humanistic education and aesthetic education.