“数商兴农”背景下电商助农存在的问题及对策研究

Research on the Problems and Countermeasures of E-Commerce in Assisting Agriculture under the Background of “Digital Commerce Empowering Agriculture”

摘要: 随着数字经济成为全球经济增长的核心，农村电商作为乡村振兴的关键，在“数商兴农”政策推动下已经步入到高质量发展阶段。然而，当前实践当中仍然面临许多问题，基础设施层面、主体能力层面、产品层面等等。针对这些问题，可以通过创建新的模式，利用新的技术予以解决。同时，在数字化时代，推动“数商兴农”向智慧农业升级，实现农业生产精准化与供应链透明化，为农业农村现代化注入新动能。

Abstract: As the digital economy becomes a core driver of global economic growth, rural e-commerce, a key component of rural revitalization, has entered a high-quality development stage driven by the “Digital Commerce Empowering Agriculture” policy. However, current practices still face multiple challenges, including infrastructure gaps, insufficient capabilities of stakeholders, and product standardization issues. To address these problems, innovative models and advanced technologies can be leveraged. Furthermore, in the digital era, upgrading “Digital Commerce Empowering Agriculture” to smart agriculture through AI and blockchain applications—such as intelligent sorting and traceability systems—will enable precision in agricultural production and supply chain transparency, injecting new momentum into the modernization of agriculture and rural areas.