地方性文化参与企业数字化转型的机制研究——以两个县域民营制造企业的改革逻辑为例

Research on the Mechanism of Local Culture Participation in Corporate Digital Transformation—A Case Study of Reform Logic in Two County-Level Private Manufacturing Enterprises

摘要: 县域经济作为国民经济的基本单元，在城乡融合发展中扮演着关键角色。本研究基于人文经济学与结构化理论，选取无锡市县域中小微民营企业为研究对象，系统剖析地方性文化在企业数字化转型中的赋能机制。研究发现，“四千四万”精神等地方性文化资源通过塑造企业家精神、创新意识和团队协作能力，为企业数字化转型提供了内生动力。通过构建“文化–技术互构模型”，揭示了地方性文化基因与数字技术体系的双向建构机制：数字技术重构文化实践场景，将传统文化中的价值观念转化为数据驱动的决策逻辑；文化认知框架则塑造技术应用范式，为技术创新提供灵感来源。在此基础上，进一步提出地方性文化通过“认知框架–数字惯习–制度体系–生态网络”的四级传导机制，实现对企业数字化转型的全程赋能。研究不仅为破解县域经济“转型悖论”提供了理论框架，还提出构建“电商生态共同体”等实践路径，助力县域经济实现物质文明与精神文明协调发展的现代化目标。未来研究应进一步拓展地方性文化的差异化表达及其与数字技术的动态适配机制，结合多地域实证分析构建更具普适性的转型模型。

Abstract: As the fundamental unit of the national economy, county-level economies play a pivotal role in urban-rural integrated development. Grounded in humanistic economics and structuration theory, this study systematically investigates the enabling mechanisms of local culture in corporate digital transformation through an empirical analysis of small- and medium-sized private enterprises in Wuxi’s county-level regions. The findings reveal that local cultural resources, exemplified by the “Siqian Siwan” spirit (Four Perseverances and Four Tenacities), provide endogenous momentum for corporate digital transformation by shaping entrepreneurial ethos, innovative consciousness, and team collaboration capabilities. By developing a “culture-technology co-evolution model”, the study uncovers a bidirectional construction mechanism between local cultural genes and digital technology systems: digital technologies reconfigure cultural practice scenarios, transforming traditional cultural value systems into data-driven decision-making logic, while cultural cognitive frameworks shape technological application paradigms and provide inspiration for technological innovation. Furthermore, the research identifies a four-tier transmission mechanism—“cognitive framework-digital habitus-institutional system-ecological network”—through which local culture holistically empowers corporate digital transformation. The study not only constructs a theoretical framework to resolve the “transformation paradox” in county-level economies, but also proposes practical pathways such as building an “e-commerce ecosystem consortium” to help the county-level economy achieve the modernization goal of coordinated development of material and spiritual civilization. Future research should explore differentiated expressions of local culture and dynamic alignment mechanisms with digital technologies, while developing more universal transformation models through multi-regional empirical analyses.