文化符号赋能苏绣电商文创产品设计策略研究

Research on Cultural Symbol-Empowered Design Strategies for Suzhou Embroidery E-Commerce Creative Products

摘要: 本研究探讨文化符号赋能苏绣电商文创产品设计的策略，以解决苏绣传承与创新的挑战。通过分析苏绣文化符号的技艺、色彩、图案等特征及电商市场同质化、仿制等问题，提出三大策略：运用数字技术实现苏绣现代化呈现，通过品牌化设计提升产品独特性，优化电商平台专题化展示以增强用户体验。研究表明，文化符号的创新转化能推动苏绣文创可持续发展，为非遗保护提供新思路。

Abstract: This study explores the strategy of cultural symbol enabling Suzhou embroidery e-commerce creative product design to solve the challenge of Suzhou embroidery inheritance and innovation. By analyzing the characteristics of Suzhou embroidery culture symbols such as skills, colors and patterns, as well as the homogenization and imitation of e-commerce market, three strategies are proposed: to realize the modern presentation of Suzhou embroidery by using digital technology, to enhance the uniqueness of products through brand design, and to optimize the thematic display of e-commerce platforms to enhance user experience. The research shows that the innovation and transformation of cultural symbols can promote the sustainable development of Suzhou embroidery and provide new ideas for intangible cultural heritage protection.