基于恢复生态学与智慧农业的电商赋能型共享农庄规划研究

Research on the Planning of E-Commerce Enabled Shared Farms Based on Restoration Ecology and Smart Agriculture

摘要: 随着城市化进程的加快发展以及现代互联网技术的广泛普及，共享农庄以打造共享田园、智慧生态乡村为目标，为乡村振兴带来新机遇。传统农庄单一重复的经营模式难以满足当代游客对重返乡村、体验沉浸式多元化娱乐的需求。因此，本文从共享农庄的视角出发，依托生态学理论与智慧农业手段，深入探讨融入电商营销的乡村共享农庄规划设计策略。

Abstract: With the accelerated development of urbanization and the widespread popularization of modern Internet technology, the shared farm aims to create a shared pastoral and smart ecological village, bringing new opportunities for Rural Revitalization. The single and repeated operation mode of traditional farms is difficult to meet the needs of contemporary tourists to return to the countryside and experience immersive diversified entertainment. Therefore, from the perspective of shared farms, relying on ecological theory and intelligent agricultural means, this paper deeply discusses the planning and design strategy of rural shared farms integrated with e-commerce marketing.