中国体育文化产业融合发展的路径探索——基于徽州地区的典型实践

Exploring the Development Path of China’s Sports Culture Industry Integration—A Case Study of Huizhou Practices

摘要: 在中国体育文化产业与旅游产业深度融合发展的时代背景下，以文化底蕴深厚的徽州地区作为研究对象，采用文献资料分析法梳理国家政策导向、区域融合模式与产业联动机制。研究发现，体育文化不仅仅是文化传播和经济增长的重要媒介，也是推动地方传统文化传承、延伸旅游产业链和增强区域经济活力的关键力量。但是现实中依然存在结构协同不畅、文化挖掘深度有限和复合型人才短缺等问题，本文提出从完善顶层设计与制度保障、健全区域协同机制、培育特色赛事品牌、深化文化资源挖掘及优化人才支持体系等方面入手，探索体育文化产业与旅游产业深度融合的可行路径。研究旨在为中国体育文化产业的高质量发展提供理论支撑与实践借鉴。

Abstract: Exploration of the Path for the Integrated Development of China’s Sports and Cultural Indus-tries—Based on Typical Practices in the Huizhou Region. Under the background of the deep integra-tion and development of China’s sports culture industry and tourism industry, taking the Huizhou region with profound cultural heritage as the research object, the literature data analysis method is adopted to sort out the national policy orientation, regional integration model and industrial linkage mechanism. Research findings indicate that sports culture is not only an important medium for cultural dissemination and economic growth, but also a key force in promoting the inheritance of local traditional culture, extending the tourism industry chain, and enhancing regional economic vitality. However, in reality, there are still problems such as unsmooth structural coordination, limited depth of cultural exploration, and a shortage of compound talents. This paper proposes to start by improving top-level design and institutional guarantees, perfecting regional coordination mechanisms, cultivating characteristic event brands, deepening the exploration of cultural resources, and optimizing talent support systems, to explore feasible paths for the deep integration of the sports culture industry and the tourism industry. The research aims to provide theoretical support and practical references for the high-quality development of China’s sports culture industry.