AIGC赋能下的生肖游戏符号化设计研究

Research on Symbolic Design of Zodiac Games Empowered by AIGC

摘要: 目的：以人工智能生成内容(AIGC)技术为驱动，以符号学理论为指导，探索AIGC赋能下的生肖游戏符号化设计路径，为生肖游戏的设计带来创新性变革。方法：根据查尔斯·莫里斯符号学理论，以《萌宠生肖》游戏为例，从语义、语形、语用三个维度提取其文化符号，并结合AIGC工具以构建生肖游戏设计创新思路。首先，在语义维度，通过融入叙事设计，对十二生肖文化元素的语义进行扩展、丰富和转换；其次，在语形维度，通过文献和资料收集，提取十二生肖文化符号，结合形式美的法则，综合运用形态衍生重构、色彩搭配创新、三维图形重构等设计手法，并根据语义维度的叙事设计，对十二生肖语形进行提取和重组。然后，运用AI生成工具对提取的符号进行智能生成，创造出多样化效果；最后，将AIGC生成的符号运用游戏设计中，从语用维度实现十二生肖互动游戏设计，优化游戏交互体验和新型交互形式。结果：通过语义、语形与语用三维度构建“符号释义–设计呈现–AI辅助设计开发”的游戏开发路径，为中国十二生肖文化的传承创新和发展提供了新的思路，扩展优秀传统民族文化的传播路径。结论：研究结果表明了AIGC技术应用于游戏的设计的可行性和创新性，以符号学为理论依据设计的游戏开发路径为游戏设计提供了新的思路和启示。

Abstract: Purpose: To explore the symbolic design path of zodiac games empowered by artificial intelligence generated content (AIGC) technology, guided by semiotic theory, and bring innovative changes to the design of zodiac games. Method: Based on Charles Morris’ semiotic theory, taking the game “Cute Pet Zodiac” as an example, cultural symbols are extracted from three dimensions: semantics, language form, and pragmatics, and combined with AIGC tools to construct innovative ideas for zodiac game design. Firstly, in the semantic dimension, by incorporating narrative design, the semantics of the twelve zodiac cultural elements are expanded, enriched, and transformed; Secondly, in the dimension of language and form, through literature and data collection, the cultural symbols of the twelve zodiac animals are extracted. Combined with the principles of formal beauty, design techniques such as form derivation reconstruction, color matching innovation, and three-dimensional graphic reconstruction are comprehensively applied. Based on the narrative design of the semantic dimension, the language and form of the twelve zodiac animals are extracted and reorganized. Then, using AI generation tools to intelligently generate the extracted symbols, creating diverse effects; Finally, the symbols generated by AIGC will be applied in game design to achieve interactive game design for the twelve zodiac animals from a pragmatic perspective, optimizing the game interaction experience and new forms of interaction. Result: To construct a game development path of “symbol interpretation design presentation AI assisted design and development” through the three-dimensional dimensions of semantics, language form, and pragmatics, providing new ideas for the inheritance, innovation, and development of Chinese zodiac culture, and expanding the dissemination path of excellent traditional ethnic culture. Conclusion: The research results indicate the feasibility and innovation of applying AIGC technology to game design, and the game development path designed based on semiotics provides new ideas and inspirations for game design.