乡村振兴战略下社会工作助力农村电商与物流协同发展

Social Work Assists the Synergistic Development of Rural E-Commerce and Logistics under the Rural Revitalization Strategy

摘要: 乡村振兴战略背景下，农村电商与物流的协同发展是推动农村产业升级、激活乡村经济活力的关键。然而，当前农村电商物流面临基础设施薄弱、主体协同不足、数字技能匮乏等挑战。本研究基于社会工作介入视角，探讨其在资源整合、能力建设与矛盾调解中的独特价值，提出“需求识别–资源动员–服务供给–效能提升”的闭环机制。研究建议从制度创新、技术赋能和研究深化三方面构建协同发展路径，为农村电商物流从规模扩张转向质量提升提供理论支撑与实践框架，助力乡村振兴战略的可持续发展。

Abstract: In the context of the rural revitalization strategy, the synergistic development of rural e-commerce and logistics is the key to promoting the upgrading of rural industries and activating the vitality of the rural economy. However, the current rural e-commerce logistics is facing challenges such as weak infrastructure, insufficient subject synergy, and a lack of digital skills. Based on the perspective of social work intervention, this study explores its unique value in resource integration, capacity building, and conflict mediation, and proposes a closed-loop mechanism of “demand identification-resource mobilization-service provision-efficiency enhancement”. The study proposes to build a synergistic development path from institutional innovation, technological empowerment, and research deepening, so as to provide theoretical support and practical framework for rural e-commerce logistics to shift from scale expansion to quality improvement, and to help the sustainable development of the rural revitalization strategy.