马克思主义视域下绿色电商发展路径探析

Green E-Commerce Development Path: A Marxist Perspective

摘要: 在生态文明建设深入推进与数字经济蓬勃发展的时代背景下，我国电子商务规模持续扩张伴生的资源环境压力日益凸显，如何协调电商经济效益与生态效益、实现可持续发展成为亟待解决的重要课题。本文立足于马克思主义生态观的理论视域，阐述了我国绿色电商的发展现状以及所面临的现实挑战，并根据以上分析提出了建立包装回收循环体系、完善政策法规与标准体系等促进我国绿色电商可持续发展的具体路径。

Abstract: Against the backdrop of in-depth advancement of ecological civilization construction and vigorous development of the digital economy, the resource and environmental pressures associated with the continuous expansion of China’s e-commerce scale have become increasingly prominent. How to coordinate the economic and ecological benefits of e-commerce and achieve sustainable development has become an important issue to be addressed urgently. Based on the theoretical perspective of Marxist ecological outlook, this paper expounds the current development situation and practical challenges faced by China’s green e-commerce, and puts forward specific paths to promote the sustainable development of China’s green e-commerce, such as establishing a packaging recycling system and improving the policy, legal and standard system, based on the above analysis.