杭州市民游客对诗路文旅满意度研究——基于尺度回归模型

A Study on the Satisfaction of Hangzhou Citizens and Tourists with Poetry Road Cultural Tourism—Based on the Scaled Regression Model

摘要: 诗路文旅是杭州依托钱塘江、富春江、新安江流域推出的“三江两岸”水上黄金旅游线，通过串联九大区构建235公里滨水廊道以融合交通与文旅资源。本研究采用描述性统计与尺度回归模型，基于800份样本(782份有效问卷)分析市民游客满意度，发现41%受访者“比较满意”、17%“非常满意”，整体呈积极态势。构建以满意度为因变量，性别、年龄、了解程度等8个因素为自变量的尺度回归模型显示，了解程度(标准化系数0.614)对满意度影响最大，年龄与满意度呈负相关(−0.251)，模型判定系数R²为0.837且无显著多重共线性；研究表明，游客对诗路文旅的了解深度、参与频次及文化融合关注度是提升满意度的核心因素，据此建议强化文旅信息传播、优化体验设计以深化情感共鸣与参与度。

Abstract: Poetry Road Cultural Tourism is the “Three Rivers and Two Banks” water golden tourism route launched by Hangzhou relying on the Qiantang River, Fuchun River, and Xinan River basins, constructing a 235-kilometer waterfront corridor by connecting nine districts to integrate transportation and cultural tourism resources. This study uses descriptive statistics and a scaled regression model to explore the satisfaction of citizens and tourists, based on a sample of 800 (782 valid questionnaires). The analysis shows that 41% of respondents are “relatively satisfied”, 17% are “very satisfied”, and the overall satisfaction is positive. A scaled regression model is constructed with satisfaction as the dependent variable and eight factors including gender, age, and degree of understanding as independent variables. The results show that the degree of understanding (standardized coefficient 0.614) has the greatest impact on satisfaction, age is negatively correlated with satisfaction (−0.251), the model determination coefficient R² is 0.837, and there is no significant multicollinearity. The study indicates that the depth of understanding, participation frequency, and attention to cultural integration are key factors for improving satisfaction. It is suggested to strengthen cultural tourism information dissemination and optimize experience design to deepen emotional resonance and participation.