基于雨课堂和BOPPPS模型的经管类专业课程教学设计及应用——以《大数据营销》为例

Teaching Design and Application of Economics and Management Courses Based on Rain Classroom and BOPPPS Model—Taking “Big Data Marketing Course” as an Example

摘要: 移动互联网与智能技术的快速发展正深度重构高等教育生态，而经管类专业课程面临学生缺乏自主学习和深度思考、与前沿实践交融性差、课程内容串联不够等问题。本研究基于“以学生为中心”的建构主义理论，将BOPPPS教学模式的六个核心模块与雨课堂智慧教学工具深度耦合，构建了《大数据营销》课程的混合式教学设计。教学实践表明，该教学设计的应用显著提升了学生的学习效能：学生对于知识的掌握程度显著提升、思政融入要点的认可程度显著提升、课堂教学活动和BOPPPS的教学模式认可程度显著提升等。这印证了智慧教学工具赋能的教学设计重构对经管类课程的适用性，为同类课程提供了可复制的“理论–工具–评价”三维改革路径，助力新商科人才培养从知识传递向能力建构的范式转型。

Abstract: The rapid development of mobile Internet and intelligent technology is deeply reconstructing the ecology of higher education. At the same time, the professional courses of economics and management are facing the problems of students’ lack of independent learning and in-depth thinking, poor integration with frontier practices, and insufficient linkage of course contents. Based on the constructivist theory of “student-centeredness”, this study constructed a blended teaching design for the course “Big Data Marketing” by deeply integrating the six cores of the BOPPPS teaching model with the Rain Classroom intelligent teaching tool. The teaching practice showed that the application of this teaching design significantly improved students’ learning effectiveness. Students’ understanding of knowledge, the recognition of the integration of ideological and political education, the recognition of the teaching activities in the classroom and the teaching mode of BOPPPS are significantly improved. This confirms the applicability of the teaching design reconstruction empowered by the intelligent teaching tools to economics and management courses, provides a replicable three-dimensional reform path of “theory-tool-evaluation” for similar courses, and helps the paradigm transformation of the training of new business talents from the transmission of knowledge to the construction of competence.