数字经济背景下跨境电商物流发展现状与对策分析——以河南省为例

Analysis of the Current Situation and Countermeasures of Cross-Border E-Commerce Logistics Development under the Background of Digital Economy—Taking Henan Province as an Example

摘要: 在全球数字经济蓬勃发展的时代背景下，跨境电子商务作为国际贸易的新型业态正发挥着日益重要的作用。作为我国中部地区的重要经济省份，河南省在跨境电子商务领域取得了长足进步。值得注意的是，作为跨境电子商务发展的关键支撑体系，物流服务目前仍面临着诸多亟待解决的问题。本研究聚焦数字经济时代特征，系统考察河南省跨境电子商务物流发展现状，并据此提出具有针对性的优化策略，以期推动该地区跨境电子商务物流体系实现可持续发展。

Abstract: In the context of the rapid development of the global digital economy, cross-border e-commerce, as a new form of international trade, is playing an increasingly important role. As an important economic province in central China, Henan Province has made significant progress in the field of cross-border e-commerce. Notably, as a key support system for the development of cross-border e-commerce, logistics services currently face numerous issues that require urgent resolution. This study focuses on the characteristics of the digital economy era, systematically examines the current state of cross-border e-commerce logistics development in Henan Province, and proposes targeted optimization strategies based on this analysis, with the aim of promoting the sustainable development of the cross-border e-commerce logistics system in the region.