新质生产力赋能乡村文体旅产业融合发展的路径探索——以榕江县为例

Exploration of the Path for Empowering the Integrated Development of Rural Culture, Sports and Tourism Industries with New Quality Productivity—Taking Rongjiang County as an Example

摘要: 新质生产力的持续深化驱动着乡村经济形态的结构性变革，通过要素重组机制推动产业体系由传统单一结构向多元融合形态转型。本研究以贵州省榕江县“村超”现象为研究载体，根据该案例在民族地区乡村振兴中的示范，解构新质生产力在乡村特定场域的实践范式与创新机理，基于典型案例的研究分析，揭示新质生产力通过理念迭代、技术赋能、人才培育三条具体路径，重塑乡村经济生态的内在规律，为构建文体旅产业融合发展的创新模式提供理论框架，同时为农业农村现代化进程中的产业转型升级提供可操作的实践方案。

Abstract: The continuous deepening of new quality productive forces is drivings tructural transformationin rural economies, leveraging factor recombination mechanisms to facilitate the evolution from traditional singular industrial systems toward diversified integrated models. This study examines the “Cun Chao” phenomenon in Rongjiang County, Guizhou Province, as a representative case illustrating its exemplary role in revitalizing ethnic regions. By analyzing this unique context, the research elucidates the practical paradigms and innovative mechanisms through which new quality productive forces operate in specific rural settings. Empirical analysis reveals that new quality productive forces reshape rural economic ecosystems by advancing conceptual iteration, technological empowerment, and talent cultivation—three interconnected pathways. These insights contribute to a theoretical framework for constructing innovative models of integrated Culture, Sports and Tourism industries, while providing actionable strategies for industrial upgrading within the broader agenda of agricultural and rural modernization.