数字经济赋能非物质文化遗产助推乡村产业振兴的理论逻辑与实践路径

Theoretical Logic and Practical Pathways of Digital Economy Empowering Intangible Cultural Heritage to Boost Rural Industrial Revitalization

摘要: 数字经济时代，非物质文化遗产的保护传承与创新发展对推动乡村产业振兴具有战略意义。本研究基于马克思主义政治经济学理论框架，系统阐释数字经济赋能非物质文化遗产的内在机理：数字生产力通过区块链、虚拟现实等技术解构时空约束，实现文化资源的数字化存续与共享；数据要素市场化推动非物质文化遗产向文化资本转化，构建“符号价值–经济价值–社会价值”的增殖闭环；产业融合催生“非遗 + 研学”、“数字文创”等新业态，为乡村振兴注入内生动力。针对数字鸿沟、产权困境与治理错位等现实阻滞，提出“主体协同治理、技术深度融合、制度创新设计”三维路径体系，探索数字文明与传统文明交融共生的振兴范式。

Abstract: In the era of digital economy, the preservation and innovative development of intangible cultural heritage play a strategic role in promoting rural industrial revitalization. Grounded in Marxist political economy theory, this study systematically examines the intrinsic mechanisms through which digital economy empowers intangible cultural heritage: Digital productive forces deconstruct spatiotemporal constraints via blockchain and virtual reality technologies, enabling digital preservation and sharing of cultural resources; The marketization of data elements transforms intangible cultural heritage into cultural capital, constructing a value-proliferation loop encompassing “symbolic value-economic value-social value”; Industrial integration fosters new formats such as “heritage + study tours” and “digital cultural creativity”, injecting endogenous momentum into rural revitalization. Addressing practical barriers including the digital divide, property rights dilemmas, and governance misalignment, a three-dimensional pathway system is proposed—featuring collaborative governance, technological integration, and institutional innovation—to explore a revitalization paradigm blending digital civilization with traditional heritage.