新质生产力赋能乡村经济高质量发展的理论逻辑与路径探索——基于直播电商助农视角

Theoretical Logic and Path Exploration of New Quality Productivity Empowering High-Quality Rural Economic Development—Based on the Perspective of Live-Streaming E-Commerce for Rural Assistance

摘要: 本文以直播电商助农为切入点，探讨新质生产力赋能乡村经济高质量发展的理论逻辑与实现路径。在阐释新质生产力内涵与特征的基础上，结合直播电商助农的实践场景，剖析新质生产力对乡村经济发展的作用机制：从理论层面揭示其如何通过优化乡村生产要素配置，推动产业创新升级、倒逼制度创新与改革等途径，为乡村经济高质量发展注入新动力。进而结合直播电商助农的实践经验，提出针对性的发展路径，包括加强乡村数字基础设施与技术创新投入、构建直播电商人才培养与引进机制、以直播电商为纽带促进乡村一二三产业融合、优化直播助农政策支持与监管体系等，旨在为推动乡村经济借助新质生产力实现高质量发展提供理论支撑与实践指导。

Abstract: This article takes the assistance of live-streaming e-commerce to farmers as the entry point to explore the theoretical logic and implementation path of new quality productivity empowering the high-quality development of rural economy. Based on the interpretation of the connotation and characteristics of new quality productive forces, and in combination with the practical scenarios of live-streaming e-commerce assisting agriculture, this paper analyzes the mechanism of the role of new quality productive forces in the development of rural economy: from a theoretical perspective, it reveals how it injects new impetus into the high-quality development of rural economy through optimizing the allocation of rural production factors, promoting industrial innovation and upgrading, and forcing institutional innovation and reform. Furthermore, based on the practical experience of live-streaming e-commerce in assisting agriculture, targeted development paths are proposed, including strengthening investment in digital infrastructure and technological innovation in rural areas, establishing a mechanism for cultivating and introducing live-streaming e-commerce talents, promoting the integration of the primary, secondary and tertiary industries in rural areas through live-streaming e-commerce as a link, and optimizing the policy support and supervision system for live-streaming assistance to agriculture. It aims to provide theoretical support and practical guidance for promoting the high-quality development of the rural economy by leveraging new productive forces.