数智技术赋能电商高质量发展的路径探究——基于电商平台的现状分析

Exploring the Path of Intelligent Technology Enabling High-Quality Development of E-Commerce—Analysis of the Current Situation of E-Commerce Platforms

摘要: 在数字经济蓬勃发展的当下，数智技术已成为推动电商行业变革的核心力量。在对数智技术进行运用的同时，以电商平台现状为研究基础，有利于深入探究数智技术赋能电商高质量发展的路径。电商平台虽总体规模增长、业务模式创新，但面临许多难题和挑战。数智技术通过多种新机制，为电商高质量发展提供支撑。基于此，提出数智技术赋能电商高质量发展的路径，以期为电商平台合理应用数智技术、实现高质量发展提供理论与实践指导。

Abstract: In the current era of booming digital economy, digital intelligence technology has become a core driving force for transforming the e-commerce industry. While applying digital intelligence technologies, studying their application in e-commerce platforms provides insights into pathways to empower high-quality development. Although e-commerce platforms have achieved overall growth in scale and business model innovation, they still face numerous challenges. Digital intelligence technology supports high-quality development through various new mechanisms. Based on this, this paper proposes pathways for digital intelligence technology to empower e-commerce platforms’ high-quality development, aiming to provide theoretical and practical guidance for their rational application and sustainable growth.