国际商务谈判中的跨文化礼仪分析：以吉利收购案为例

Analysis of Cross-Cultural Etiquette in International Business Negotiations: A Case Study of Geely’s Acquisition

摘要: 在全球化的背景下，国际商务活动日益频繁，跨文化礼仪成为影响谈判成功的关键因素之一。不同国家和地区的文化背景、价值观念、商业习惯等存在显著差异，这些差异对谈判双方的沟通、信任的建立、决策方式等方面产生了深远影响。本文以吉利收购案为例，旨在探讨跨文化礼仪在国际商务谈判中的体现及所产生的影响，进而提出相关的应对策略以提高跨文化商务沟通能力，促进国际商务合作。

Abstract: Against the backdrop of globalization, international business activities have become increasingly frequent, making cross-cultural etiquette one of the key factors influencing the success of negotiations. Significant differences exist in the cultural backgrounds, values, and business practices of different countries and regions, which profoundly impact communication, trust-building, and decision-making between negotiating parties. Taking the Geely’s acquisition case as an example, this paper explores the manifestations and effects of cross-cultural etiquette in international business negotiations. Furthermore, it proposes relevant strategies to enhance cross-cultural business communication skills and foster international business cooperation.