广东省农产品跨境电商发展策略研究

Research on the Development Strategies of Cross-Border E-Commerce for Agricultural Products in Guangdong Province

摘要: 随着全球经济一体化进程的加速，跨境电商已成为推动国际贸易发展的重要引擎。广东省作为我国经济强省和农业大省，其农产品跨境电商的发展不仅关系到地方经济的转型升级，更是实现乡村振兴战略的关键路径。本文系统分析了广东省农产品跨境电商发展的地缘优势、基础设施及政策环境，深入探讨了当前面临的主要问题，并提出了针对性的发展策略。通过优化物流体系、强化品牌建设、培养专业人才等措施，旨在提升广东省农产品的国际竞争力，促进农业增效和农民增收，为全国农产品跨境电商发展提供借鉴。

Abstract: With the acceleration of the process of global economic integration, cross-border e-commerce has become an important engine driving the development of international trade. As a strong economic province and a major agricultural province in China, the development of cross-border e-commerce for agricultural products in Guangdong Province is not only related to the transformation and upgrading of the local economy, but also a key path to realizing the rural revitalization strategy. This paper systematically analyzes the geographical advantages, infrastructure and policy environment for the development of cross-border e-commerce of agricultural products in Guangdong Province, deeply explores the main problems currently faced, and proposes targeted development strategies. By optimizing the logistics system, strengthening brand building and cultivating professional talents, the aim is to enhance the international competitiveness of agricultural products in Guangdong Province, promote agricultural efficiency and farmers’ income growth, and provide reference for the development of cross-border e-commerce of agricultural products across the country.