国画艺术电商产业链协同创新研究——以泾县宣纸产业集群数字化转型为例

Research on the Collaborative Innovation Mechanism of the E-Commerce Industry Chain of Traditional Chinese Painting Art—Taking the Digital Transformation of Jingxian Xuan Paper Industrial Cluster as an Example

摘要: 数字经济与电商融合背景下，国画艺术产业数字化转型需以电商产业链协同创新为核心。本文以泾县宣纸产业集群为案例，探究国画艺术电商产业链协同创新机制：通过电商平台数字化功能实现创作与需求对接，依托大数据构建“创作–生产–销售”数字化闭环，推动产业集群与电商生态融合。针对当前产业链存在的技术应用不足、人才匮乏、数据壁垒等问题，提出“技术研发–人才培养–数据共享”协同路径，为传统手工艺产业数字化转型提供实践参考。

Abstract: Against the background of digital economy and e-commerce integration, the digital transformation of traditional Chinese painting art industry relies on collaborative innovation of the e-commerce industrial chain. Taking Jingxian Xuan paper industrial cluster as a case, this paper explores the collaborative innovation mechanism of the e-commerce industrial chain for traditional Chinese painting art: realizing the connection between creation and demand through e-commerce digital functions, building a “creation-production-sales” digital closed loop with big data, and promoting the integration of industrial clusters and e-commerce ecology. To address issues like insufficient technology application, talent shortage, and data barriers, it proposes a collaborative path of “technology R&D-talent training-data sharing”, providing practical reference for the digital transformation of traditional handicraft industries.