湖南省农产品跨境电商出口研究

Research on Cross-Border E-Commerce Export of Agricultural Products in Hunan Province

摘要: 一直以来，我国都处于农产品贸易大国的地位，而湖南省占据着重要的地理条件，是我国农业大省之一，有着“鱼米之乡”的称号。当前，跨境电商作为新兴行业，有着互联网、大数据技术以及网络营销等优势，因此逐渐成为对外贸易增长的新动力。同时跨境电商的发展为湖南省农产品的出口提供了一个契机，湖南省搭乘跨境电商发展快车使得湖南省农产品贸易有了显著的提升。在这个形势下，湖南省积极促进跨境电商与农业之间的融合发展，并针对农产品跨境电商发展方面颁布了不少利好政策，为湖南省农产品跨境电商发展营造良好的政策环境。不仅如此，跨境电商的加持极大地促进了农产品经济的发展，促进消费，带动了周边行业的兴起，提供就业机会，一定程度上缓解了当下紧张的就业情形，有利于湖南省农产品经济可持续性发展。

Abstract: For a long time, China has been in the position of a large agricultural trade country, and Hunan Province occupies important geographical conditions, is one of China’s major agricultural provinces, with the title of “the hometown of fish and rice”. At present, cross-border e-commerce as a new industry, with the advantages of Internet, big data technology and network marketing, so gradually become a new driving force for foreign trade growth. At the same time, the development of cross-border e-commerce provides an opportunity for the export of agricultural products in Hunan Province, and Hunan Province rides on the express train of cross-border e-commerce development, which makes the trade of agricultural products in Hunan Province has been significantly improved. In this situation, the province actively promotes the integration between cross-border e-commerce and agriculture, and promulgates many favorable policies for the development of cross-border e-commerce of agricultural products, to create a good policy environment for the development of cross-border e-commerce of agricultural products in Hunan Province. Not only that, the addition of cross-border e-commerce greatly promotes the development of agricultural products economy, promotes consumption, drives the rise of surrounding industries, provides employment opportunities, considerably alleviates the current tight employment situation, and is conducive to the sustainable development of agricultural products economy in Hunan Province.