音乐节对城市旅游活动的影响——以石家庄音乐节为例

The Impact of Music Festivals on Urban Tourism Activities—A Case Study of the Music Festival in Shijiazhuang

摘要: 音乐节作为文旅产品的新内容形式，已成为带动文旅市场发展的新潮流趋势。音乐节客流不仅在节日期间高度集聚，且其作为城市旅游的重要集聚因子吸引了大量旅游客流。目前，学术界开始逐步关注音乐旅游活动的研究。本文以石家庄音乐节为案例，对其发展过程、现状及影响进行了分析。研究发现：石家庄音乐节的举办成为带动城市经济增长的重要引擎，且推动文化资本向经济资本转化；音乐节重构了城市的物质空间、感知空间、生活空间，赋能文旅场景创新。

Abstract: As a new form of cultural and tourism product, music festivals have become a new trend driving the development of the cultural and tourism market. The flow of people during music festivals not only gathers in high density during the festival period but also serves as an important factor in attracting a large number of tourists to the city. Currently, the academic community has gradually begun to pay attention to the research on music tourism activities. This paper takes the music festival in Shijiazhuang as a case study, analyzing its development process, current situation, and impact. The research finds that the holding of the music festival in Shijiazhuang has become an important engine for promoting the city’s economic growth and facilitating the transformation of cultural capital into economic capital. Moreover, the music festival has reconstructed the city’s physical space, perceptual space, and living space, empowering the innovation of cultural and tourism scenarios.