数字化转型对企业市场竞争力的影响研究

Research on the Impact of Digital Transformation on Enterprise Market Competitiveness

摘要: 企业数字化转型是新时代企业发展竞争的着力点，率先完成数字化转型能够帮助企业增强创新能力，从而提升市场竞争力。本文在分析了数字化转型对企业市场竞争力的作用机理基础上，将2012~2022上市非金融公司数据作为研究对象，实证检验了数字化转型对企业市场竞争力的促进作用，以提升创新能力为传导机制。此外，该效应在不同产权性质的企业中皆为显著，且在国有企业中更为明显。企业自身的融资约束会产生调节效应，削弱数字化转型对企业市场竞争力的提升效果。本文的研究结论丰富了企业数字化转型的理论意义，也指出了企业提升市场竞争力的有效路径。

Abstract: Digital transformation of enterprises is the focus of development and competition in the new era. Being the first to complete digital transformation can help enterprises enhance their innovation capabilities and thus improve their market competitiveness. Based on the analysis of the mechanism of digital transformation on the market competitiveness of enterprises, this article takes the data of non-financial companies listed from 2012 to 2022 as the research object, empirically tests the promoting effect of digital transformation on the market competitiveness of enterprises, with the transmission mechanism of enhancing innovation capability. In addition, this effect is significant in enterprises with different property rights, and is more pronounced in state-owned enterprises. The financing constraints of the enterprise itself will have a regulatory effect, weakening the effectiveness of digital transformation in enhancing the market competitiveness of the enterprise. The research conclusions of this article enrich the theoretical significance of enterprise digital transformation and also point out effective paths for enterprises to enhance market competitiveness.