新质生产力赋能农村电商高质量发展的理论逻辑和实践路径

The Theoretical Logic and Practical Path of New Quality Productivity Empowering the High-Quality Development of Rural E-Commerce

摘要: 数字时代背景下，科学技术的不断进步与市场需求的变化使得电子商务在农村获得了飞速发展。近年来，农村电商作为信息技术与农村经济深度融合的典型业态，其发展质量不仅是衡量农村数字经济水平的重要指标，更直接关联广大农民群体的切身利益与福祉提升。新质生产力作为乡村振兴战略的关键抓手，不仅为现代农业发展提供了创新性理念与实践范式，也为农村电商的高质量发展注入了新的动能。本文将主要从理论逻辑、发展的现状与挑战与实践路径三个层面来展开新质生产力赋能农村电商高质量发展的研究。

Abstract: In the context of the digital age, the continuous progress of science and technology and the change of market demand have made e-commerce develop rapidly in rural areas. In recent years, as a typical format of deep integration of information technology and rural economy, the development quality of rural e-commerce is not only an important indicator to measure the level of rural digital economy, but also directly related to the vital interests and well-being of the majority of farmers. As the key starting point of the rural revitalization strategy, new quality productivity not only provides innovative concepts and practical paradigms for the development of modern agriculture, but also injects new momentum into the high-quality development of rural e-commerce. This paper will mainly carry out research on the high-quality development of rural e-commerce empowered by new quality productivity from three levels: theoretical logic, development status and challenges and practical paths.