隐私悖论视角下网络购物平台个人信息保护研究

A Study on Personal Information Protection in Online Shopping Platforms from the Perspective of the Privacy Paradox

摘要: 网络购物是互联网基本活动之一，同时也涉及用户隐私泄露与保护的核心问题。本文聚焦网络购物平台的个人信息保护，基于隐私悖论理论，通过案例分析法剖析近五年来的隐私泄露案例。文章阐明了网购各环节中隐私悖论的具体表现，从经济利益驱动、技术漏洞以及消费者隐私意识薄弱等方面深入挖掘原因，揭示了隐私泄露对消费者和行业的双重影响。在此基础上，本文提出了提升消费者隐私保护意识、完善平台隐私保护制度等应对措施，同时指出了这些措施在执行过程中面临的挑战，并展望了未来的研究方向。

Abstract: Online shopping is one of the fundamental activities on the internet, and it also involves core issues related to the leakage and protection of user privacy. This paper focuses on the protection of personal information on online shopping platforms. Based on the theory of the privacy paradox, it analyzes privacy breach cases from the past five years using case study methods. The article explains the specific manifestations of the privacy paradox in various stages of online shopping and delves into the reasons behind it, including the driving force of economic interests, technical vulnerabilities, and the weak privacy awareness of consumers. It reveals the dual impact of privacy breaches on both consumers and the industry. On this basis, the paper proposes measures to enhance consumer awareness of privacy protection and improve platform privacy protection systems. It also discusses the challenges these measures may face during implementation and looks ahead to future research directions.