电子商务的消费吸引力与消费者权益保护的现实探究

An Exploration of the Consumption Attraction of E-Commerce and the Reality of Consumer Rights Protection

摘要: 任何事物都是作为矛盾统一体而存在的，事物皆有两面性。电子商务的发展繁荣给人们的物质生活享受和消费购物带来轻松愉悦，同样也给人们造成不同程度上的侵权困扰。本文基于电子商务的发展现状，先是对电子商务兴盛起来的原因探索，即分析电子商务的消费吸引力建构，接着叙述电子商务中消费者权益保护面临的现实挑战，最后对平衡利害的路径进行简单探讨。

Abstract: Everything exists as a contradictory unity, and everything has two sides. The development and prosperity of e-commerce have brought people a relaxed and enjoyable material life and shopping experience, but they have also caused varying degrees of infringement problems for people. This article is based on the current development status of e-commerce. Firstly, it explores the reasons for the prosperity of e-commerce, namely analyzing the construction of consumer attractiveness in e-commerce. Then, it describes the practical challenges faced by consumer rights protection in e-commerce. Finally, it briefly discusses the path to balancing interests and benefits.